Here are logo designs that were designed during past several years for services, products, startups and companies.
For me, logo creation could be described in words of A. Einstein:
“If I had only one hour to save the world, I would spend fifty-five minutes defining the problem, and only five minutes finding the solution”.
That is exactly what happens during creation of good logo design. It’s a problem solution process. When creating a logo, first I analyse external and internal aspects of the company or brand.
Internally I look at values, goals and people, which are behind product/service, because this is the “atomic engine” of whole company. Understanding it gives me the possibility to feel and reflect the ideology of the company into a graphic symbol.
Externally I look how to create an effective logo in the background of existing product competition and current trends in media. I analyse, compare the competition and pick best styles that will be appealing to the desired target audience.
The logo is the tip of the iceberg, the most visible element of self-representation. Companies take it and spend lots of efforts, time and money in communicating it. So the logo just MUST to be strong and effective. As a designer, I am absolutely delighted to join this venture with every new Client.