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My role: E-store design

At the behest of Immix's visionary founder, I embarked on a journey to materialize a distinctive brand dedicated to women's comfortable clothing. Rooted in a delicate balance of design and quality, Immix's ethos revolved around creating a wardrobe that seamlessly merges style with comfort. This essence resonated throughout the design of their e-store, where gentle aesthetics and tactile comfort converged.
Immix's clothing philosophy, characterized by their meticulous attention to design and the use of high-quality fabrics, called for a digital extension that mirrored these values. The e-store was to become a digital sanctuary where the gentleness of the fabrics translated into a serene online experience. The brand's aspiration to capture the feeling of a "flowing daydream effect" was achieved through a harmonious interplay of minimalist aesthetics, soft beige hues, and playful abstract copper lines and buttons. This blend lent an air of lightness and comfort to the e-store, echoing the very sensation of wearing Immix clothing. The user experience was thoughtfully engineered to echo the brand's philosophy, allowing visitors to navigate the e-store with a sense of ease and fluidity.


I would like to close this flowing presentation with the beautiful quote from Eleaonor Roosevelt: "The future belongs to those who believe in the beauty of their dreams."

Thank you for your attention. 
Feel free to contact me if you have design dreams that need to be realized.

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